Scope
Deliverables
Overview
As part of a collaborative effort to modernize HBCTV’s identity and expand its reach within the Hmong community, we led a full rebrand that included the development of a new logo, updated brand visuals, a refined vision and mission statement, and a complete overhaul of the organization’s website.
The goal was to elevate HBCTV’s media presence while making its mission more accessible and its content more engaging for both younger and multi-generational audiences. The new brand system reflects HBCTV’s role as a trusted voice and cultural connector through news and media storytelling.
Deliverables included:
– Brand-new logo design to reflect HBCTV’s evolving identity
– Vision and mission statement refinement to align with strategic direction
– Full website redesign, with a modern interface and responsive layout
– Intern recruitment digital flyer (Video Production Intern Hiring Post)
– Public service awareness graphics for the MN Insulin Safety Net Program (English & Hmong)
- Visual Rebranding, Logo Design, Vision & Mission Development, Website Redesign, Digital Graphics
- HBCTV / 3HmongTV
- January 2025
- https://hbctv.net/
